Crowdfunding is when businesses, organizations or individuals fund a business without traditional means with small donations from many people. By receiving the necessary boost to cash flow, these ventures can get off the ground or launch new projects. Most of these campaigns happen via internet platforms, have set time frames for when money can be raised and disclose specific monetary goals.
Crowdfunding is when a “crowd” funds a project or business, rather than one or two major investors. There are four different types of crowdfunding: rewards, donation, debt and equity. To run a successful crowdfunding campaign, you need to capture the attention of a large number of backers and convince them that your project is worthy of their investment. This guide is for startups and small business owners who are interested in learning how crowdfunding can be used to obtain funding.